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Psychology and Marketing
Published by Wiley (John Wiley & Sons).
ISSN 0742-6046 / 1520-6793
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Psychology and Marketing publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.
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DOI 10.1002/mar.v43.11 Authors not listed · 2026
Beyond a Name: The CAPE Framework for Names, Nicknames, and (Nick)Naming in Marketing
DOI 10.1002/mar.70294 Zhe Zhang, Jennifer L. Stoner, Stacey Brennan, Tina M. Lowrey · 2026
Attend But Disengage: How Illusory Superiority Disrupts Sustainable Food Decision‐Making
DOI 10.1002/mar.70289 Chien Duong, Billy Sung, Wen Dis Ng · 2026
Balancing Artificial Intelligence Autonomy and User Control: Threat‐Contingent Appraisal Pathways to Consumer Responses
DOI 10.1002/mar.70283 Hyeyeon Yuk, Minji Kim, Jun‐Hwa Cheah, Tony C. Garrett · 2026
Consumers Overestimate How Much Others Value Valenced Content
DOI 10.1002/mar.70296 Fengshu Xie, Bruce Doré, Laurette Dubé · 2026
Auspicious Names, Social Aims: The Psychology Behind Souvenir Gift‐Giving
DOI 10.1002/mar.70291 Tao Xu, Lin‐Rong Fan, Yu‐Hao Zheng, Yanziyi Wei, Xiazhao Chen, Hua‐Yu Cai, Zhao‐Lei Li, Chenxue Ren · 2026
The Effect of Smile Cues on Food Calorie Perception: The Moderating Role of Dietary Restraint
DOI 10.1002/mar.70279 Xiaoying Zheng, Ling Wen, Yunhui Huang, Ernest Baskin · 2026
Can Stress Curb Unethical Employee Behavior? Evidence From Frontline Contexts
DOI 10.1002/mar.70295 Abbie Iveson, Huy Tran, Hai‐anh Tran · 2026
Influencer Breaks as Relational Interruptions: The Roles of Attribution, Disappointment, and Emotional Attachment
DOI 10.1002/mar.70282 Mithila Mehta, Anders Gustafsson, Delphine Caruelle · 2026
How Color Differentiation Shapes Luxury Evaluation: Converging Evidence From Neural and Self‐Report Data
DOI 10.1002/mar.70292 Rumen Pozharliev, Luis Alberto Casado Aranda, Matteo De Angelis, Cesare Amatulli, Anna Carmela Martinez Levy · 2026
Crowded Decisions: How Environmental Density Shapes Mobile Investment Behavior
DOI 10.1002/mar.70286 Pauline Engel, Chen Pundak, Martin Spann, Peter Pal Zubcsek · 2026
The Effect of Beauty Work on Healthy Product Preferences: The Mediating Role of Fresh Start Mindset
DOI 10.1002/mar.70287 Yawei Wang, Xianzheng Fei, Haiyan Wang, Yuhan Wang · 2026
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