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Journal of Direct Marketing

Published by SAGE Publications.

ISSN 0892-0591 / 1522-7138
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Aims & scope

Journal of Direct Marketing publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.

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Recently published

Untitled
Authors not listed · 1997
DOI 10.1002/(sici)1522-7138(199724)11:1<>1.0.co;2-0
Untitled
Authors not listed · 1997
DOI 10.1002/(sici)1522-7138(199722)11:3<>1.0.co;2-4
DOI 10.1002/(sici)1522-7138(199722)11:3<14::aid-dir4>3.0.co;2-#
Untitled
Authors not listed · 1997
DOI 10.1002/(sici)1522-7138(199721)11:2<>1.0.co;2-8
Modeling merchandise returns in direct marketing
James D. Hess, Glenn E. Mayhew · 1997
DOI 10.1002/(sici)1522-7138(199721)11:2<20::aid-dir4>3.0.co;2-#
DOI 10.1002/(sici)1522-7138(199724)11:1<30::aid-dir4>3.0.co;2-#
DOI 10.1002/(sici)1522-7138(199721)11:2<2::aid-dir1>3.0.co;2-v
Direct marketing modeling with CART and CHAID
Dominique Haughton, Samer Oulabi · 1997
DOI 10.1002/(sici)1522-7138(199723)11:4<42::aid-dir7>3.0.co;2-w
DOI 10.1002/(sici)1522-7138(199722)11:3<58::aid-dir8>3.3.co;2-v
DOI 10.1002/(sici)1522-7138(199721)11:2<46::aid-dir6>3.0.co;2-y
Applying neural computing to target marketing
Jacob Zahavi, Nissan Levin · 1997
DOI 10.1002/(sici)1522-7138(199724)11:1<5::aid-dir2>3.0.co;2-s
Reinventing direct marketing
Vincent F. Copp · 1997
DOI 10.1002/(sici)1522-7138(199723)11:4<14::aid-dir4>3.0.co;2-z
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