Crossref indexed
Journal of Segmentation in Marketing
Published by Informa UK (Taylor & Francis).
ISSN 1091-1340
Submit to this journal
01
Aims & scope
Journal of Segmentation in Marketing publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.
02
Recently published
Demographic Segmentation of Shoppers at Traditional Markets and Supermarkets in Taiwan
DOI 10.1300/j142v04n02_05 Eric Chichung Shiu, John A. Dawson · 2001
Targeting the New Chinese Woman
DOI 10.1300/j142v04n02_04 Subir Bandyopadhyay, Rina Taraseiskey-King · 2001
The Household Life Cycle Model as a Segmentation Tool in Urban China
DOI 10.1300/j142v04n02_03 Ann Veeck · 2001
A Cost-Benefit Approach to Segment-Based Mass Customization
DOI 10.1300/j142v04n02_02 Pingjun Jiang, Qi Chen · 2001
Global Consumer Segmentation
DOI 10.1300/j142v04n02_01 Art Weinstein · 2001
Why Susceptibility to Interpersonal Influence Ought to Be Used to Segment Consumer Markets
DOI 10.1300/j142v04n02_06 Denver D'Rozario, James M. Hunt · 2001
Segmentation 2000
DOI 10.1300/j142v04n01_01 Art Weinstein · 2000
Life Transition as a Basis for Segmentation
DOI 10.1300/j142v04n01_05 Cathy Goodwin, James W. Gentry · 2000
Gift-Giving Behavior of Grandmothers
DOI 10.1300/j142v04n01_04 Tammy Kinley, Linda Sivils · 2000
An Investigation of the Efficacy of Univariate Screening Measures in Defining Market Structure
DOI 10.1300/j142v04n01_07 Catherine M. Schaffer, Paul E. Green, Frank J. Carmone · 2000
Market Segmentation Involving Mixtures of Quantitative and Qualitative Variables
DOI 10.1300/j142v04n01_06 Abba M. Krieger, Paul E. Green · 2000
The Segmentation and Targeting of Consumers Within the Fragmenting UK Mail Order Market
DOI 10.1300/j142v04n01_03 Gary S. Robertshaw · 2000
Journal metrics
Total DOIs57
Current DOIs0
Backfile DOIs57
Published here0
Publish with us
Five steps, about 15 minutes. You can save and come back at any point.
Submit manuscript