Crossref indexed
Journal of Interactive Marketing
Published by SAGE Publications.
ISSN 1094-9968 / 1520-6653
Submit to this journal
01
Aims & scope
Journal of Interactive Marketing publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.
02
Recently published
EXPRESS: Interactive Blind Lead-In Ads and Purchase Conversion: The Roles of Completion and Creative Design Features
DOI 10.1177/10949968261503210 Seokjoon Yoon, Jaewon Yoo, Minki Kim, Wonjoon Kim, Min Sok Lee · 2026
EXPRESS: The AI-Driven Scam Economy: Persuasion Knowledge, Consumer Vulnerability, and Empowerment
DOI 10.1177/10949968261487442 Erik Hermann, Arian Trieb, Stefano Puntoni, David A. Schweidel, Kenneth C. Wilbur · 2026
EXPRESS: Impacts of Product-line Breadth on the Effectiveness of Advertising and Consumer Word-of-Mouth: Evidence from China’s Automobile Market
DOI 10.1177/10949968261488312 Shuying Gong, Chengxi Li, Qi Sun, Fang Wu · 2026
EXPRESS: Finding Important Interdependent Product Features: A Simultaneous Consideration of Price and Quality Features
DOI 10.1177/10949968261478847 Sangkil Moon, Eunhee (Emily) Ko, Jong Min Kim, Keeyeon Ki-cheon Park · 2026
EXPRESS: Women Can’t Have It All: How Monetization Fuels Sexist Behavior on Livestreaming Platforms
DOI 10.1177/10949968261476028 Malaurie Fauré, Sandra Laporte, Andrea Weihrauch · 2026
EXPRESS: Digital Canvases: How Meme Typologies Reveal Ideological Terrain for Marketers
DOI 10.1177/10949968261475153 Steven Chen, Tonya Williams Bradford, Kristen Schiele, Christine Hu · 2026
EXPRESS: Fan Badges Signal Friendships: How Viewer-Influencer Parasocial Relationship Drives Conversion Funnel in Livestream Commerce
DOI 10.1177/10949968261474807 Shaoling (Katee) Zhang · 2026
EXPRESS: Toward Intelligent Virtual Streamers: Leveraging Responsiveness and Response Naturalness in E-commerce Livestreaming
DOI 10.1177/10949968261471154 Ruiqi Yao, Guijie Qi, Hua Sun, Kaiping Wang · 2026
EXPRESS: The Hidden Cost of Data Collection: Data Collection Decreases Consumer-Company Interactions
DOI 10.1177/10949968261470801 Deniz Lefkeli, Zeynep Gürhan Canli, Vanitha Swaminathan · 2026
Bridging Research and Practice: Strategies for Managing Negative Online Reviews
DOI 10.1177/10949968261466970 Steven Mark Shugan, Man Xie · 2026
Salesperson Attractiveness Beyond Looks in Livestreaming E-Commerce: Mixed Method of Multimodal Machine Learning and Explainable AI
DOI 10.1177/10949968261464927 Xin Wen, Haijun Xu, Ziyao Huang, Chengcheng Liao · 2026
EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media Abandonment
DOI 10.1177/10949968261460868 Sokiente W. Dagogo-Jack, Krissa Z. Nakos, Alex Kaju · 2026
Journal metrics
Total DOIs985
Current DOIs86
Backfile DOIs899
Published here0
Publish with us
Five steps, about 15 minutes. You can save and come back at any point.
Submit manuscript