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Journal Of Vacation Marketing
Published by SAGE Publications.
ISSN 1356-7667 / 1479-1870
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Aims & scope
Journal Of Vacation Marketing publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.
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Recently published
The power of visual perspective and language arousal: Tailoring short videos for tourism activities
DOI 10.1177/13567667261500777 Chan Li, Yong-Quan Li, Wen-Qi Ruan, Yan Zhou, Bao-Yi Wang · 2026
Same stimuli, disparate roles and nature across six types of theme parks
DOI 10.1177/13567667261494218 Zhenshan Xu, Yingsha Zhang, Chris Ryan · 2026
Effects of paradoxical mindset on tourists’ eWOM and revisit intentions
DOI 10.1177/13567667261496544 Zhuoma Yan, Stephanie Hui-Wen Chuah, Lei Chen · 2026
Beyond the surface: A dual Lens on blog-mediated destination images
DOI 10.1177/13567667261498434 Ying Qu, Shuyi Zhou, Ruitao Han · 2026
Consumer traits of Chinese Generation Z tourists: Scale development and the role of destination attractiveness
DOI 10.1177/13567667261498435 Huawen Shen, Liping Wu, Jose WengChou Wong · 2026
Navigating uncertainty: How international travelers evaluate information credibility in crisis-affected destinations
DOI 10.1177/13567667261498436 Sandeep Basnyat, Jose Wing Pong But, Sunil Sharma · 2026
The effect of service failure crisis in destinations on tourism boycotts: The moderating role of power distance beliefs
DOI 10.1177/13567667261496543 Yanying Chen, Wangfang Zhong, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang · 2026
Fostering engagement: How gamification affordances shape tourists’ repatronage through self-enhancement and self-transcendence
DOI 10.1177/13567667261487697 Garima Malik, Sunil Kumar Sarangi, Debasis Pradhan · 2026
To describe or to tell? Differential impact of short-video narrative forms on impulsive travel intention
DOI 10.1177/13567667261496542 Xiuli Jing, Zhe Wang, Duo Nie, Lu Zhang · 2026
Can non-immersive virtual reality mitigate the effects of perceived crowding in tourism?
DOI 10.1177/13567667261491902 Yufeng Yong, Henrique Fátima Boyol Ngan, Chon In Ho · 2026
Does celebrity endorsement actually help sustainable destinations?
DOI 10.1177/13567667261473690 Natalia Vila-López, Isabel Pascual-Riquelme, Ines Kuster-Boluda · 2026
Savoring strategies, positive touristic experiences, and tourist well-being: A student tourist perspective
DOI 10.1177/13567667261489702 Christian Schott, Johannes A. Karl, Erika Miyakawa · 2026
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