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International Journal of Internet Marketing and Advertising
Published by Inderscience Enterprises Ltd..
ISSN 1477-5212 / 1741-8100
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Aims & scope
International Journal of Internet Marketing and Advertising publishes peer-reviewed research. Manuscripts pass a technical check and a scope check by the handling editor before going to independent reviewers.
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Recently published
The impact of conspicuous consumption posts on social media users' attitudes towards luxury brands
DOI 10.1504/ijima.2026.152925 Xiaofeng Jia, Soyeon Ahn · 2026
Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions
DOI 10.1504/ijima.2026.152930 Adel A. Al Wugayan · 2026
The effect of social media types on the relations between information and purchase intention of Indonesian clothing SMEs using information acceptance model
DOI 10.1504/ijima.2026.151794 Rizqa Amelia Zunaidi, Benazir Imam Arif Muttaqin, Titah Yudhistira · 2026
Antecedents and consequences of brand hope in online shopping
DOI 10.1504/ijima.2026.153956 Mina Omrani, Reza Salehzadeh, Hassan Esmailian · 2026
Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality
DOI 10.1504/ijima.2026.151795 A. Sathiya Prabhu, R. Ganapathi · 2026
Exploring Generation Z's use of the reputation heuristic when processing memetic advertisements
DOI 10.1504/ijima.2026.153954 Christopher Vardeman · 2026
From fear of missing out to immediate buying behaviour: the double mediating roles of social proof and immersion with knowledge spillover as moderator
DOI 10.1504/ijima.2026.10077480 Gumilang Widiatmo, Phong Ba Nguyen, Weishen Wu · 2026
Insights for NGOs helping older adults: a social network analysis in X-Twitter
DOI 10.1504/ijima.2026.156558 Ana Pedreño Santos, Rafael Carrasco Polaino · 2026
Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review
DOI 10.1504/ijima.2026.150511 Mudit Gera, Dharminder Kumar Batra, Deepak Tandon · 2026
Enhancing social marketing through happiness management: the power of intrapreneurship, digital innovation, and creativity
DOI 10.1504/ijima.2026.10080700 Mario Alberto Salazar Altmamirano, Esthela Galván Vela, Rafael Ravina Ripoll · 2026
The path toward users' active participation in social media: a moderation study
DOI 10.1504/ijima.2026.155130 Narges Hazari, Mohsen Akbari, Milad Hooshmand Chaijani · 2026
Covert advertising or sincere recommendation Effects of social media influencers' recommendation post on consumer engagement
DOI 10.1504/ijima.2026.157308 Jiang Luo, Qin Yuan, Yushi Jiang, Jingpeng Li · 2026
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